25 years of advocacy, one bold future: Honoring our legacy, elevating the future of care

This year, Health Advocate proudly celebrates its 25th anniversary, a significant milestone in a journey defined by compassion, innovation, and transformation. Since opening our doors in 2001, we’ve helped tens of millions of people navigate the complexities of the healthcare system, proving time and again that real advocacy starts with a human connection.

“For 25 years, Health Advocate has shown that meaningful healthcare change happens when people feel truly supported,” said Jeff Cordell, President and CEO, Health Advocate. “Our focus has always been on combining human expertise with smart technology to deliver better experiences and better outcomes, and that commitment continues to guide where we’re headed next.”

At the heart of our mission is a simple belief: When people feel supported, they make better health decisions. And for 25 years, our compassionate team of experts has gone far beyond simply answering questions, providing members with the personalized guidance, information, and reassurance they need to take meaningful steps to improve their health. We’ve educated, engaged, and advocated for every member, every time. Our commitment has remained steady, even as the healthcare landscape has grown more fragmented and complex. Today, that commitment is stronger than ever.

What sets Health Advocate apart is our high-touch, high-tech approach. We know that technology alone can’t solve healthcare’s challenges, but when paired with expert guidance from real people, it becomes transformative. That’s why we’ve invested in a powerful digital platform and integrated AI to deliver personalized, data-driven outreach, without losing the human warmth that’s always been our hallmark. Our people and technology work together to anticipate needs, close gaps in care, and help members confidently take next steps toward better health.

“I’ve seen Health Advocate grow from an idea into a mission-driven organization that has never lost sight of why it exists,” said Abbie Leibowitz, M.D., F.A.A.P., Chief Medical Officer, Founder and President Emeritus of Health Advocate. “From the very beginning, our legacy has been rooted in advocating for people when they feel overwhelmed or uncertain, and ensuring they are treated as whole individuals, not just patients or cases.”

As we look to the future, we’re evolving alongside the needs of our clients and members. Organizations today are focused on more than just traditional healthcare; they’re striving for a culture of well-being that supports every aspect of an employee’s life. Our holistic, whole-person approach meets that need head-on.

Our integrated solution spans the full spectrum of well-being: Physical, emotional, financial, and social. Whether guiding someone through a new diagnosis, supporting mental health through our Embody Mind & Body EAP, or helping caregivers balance work and life through our Generations aging adult and caregiver support program, we solve the whole problem, not just address one symptom.

What makes us unique is our ability to connect the dots. With personalized digital tools and a dedicated care team, members don’t just get support—they get the right support at the right time, backed by predictive analytics, AI-powered insights, and a seamless experience. This is more than just advocacy. It’s population health powered by empathy, insight, and action.

As your organization works toward its strategic goals for the year ahead, Health Advocate stands ready as your trusted partner to help support a healthier workforce. We’ve spent 25 years building a foundation of trust, and we’re excited to keep moving forward boldly and compassionately.

Together, let’s shape the next era of care where every employee is empowered, every challenge is navigable, and every person is seen, heard, and helped.

Ready to elevate your organization’s approach to health and well-being?
Visit www.HealthAdvocate.com/Embody to learn more, or reach out to us directly at info@HealthAdvocate.com to schedule a conversation with our team.