A whole-person approach, led by experts, backed by technology & AI
Our whole-person model surrounds each individual with a dedicated team of Registered Nurses, Medical Directors, Wellness Coaches, and Behavioral Health Clinicians who collaborate to support the member at every stage. Powered by smart technology and AI, our experts work more efficiently and deliver a smoother, more personal experience. By understanding each person’s complete health story, we provide care that’s proactive, connected, and results-driven.
Data-driven, step-by-step support that delivers





Health Advocate identifies over 1,700 gaps in care using medical data, enabling targeted outreach to drive engagement.

Multi-channel engagement that makes a difference
Using census data—or claims data (if provided) with our enhanced model—we identify health risks early and engage members through tailored, multi-channel outreach. This drives meaningful actions, closes gaps in care, and helps prevent costly or complex issues.
- Personalized outreach: Text, call, web messaging, email, and home mailers
- Gaps-in-care alerts and health reminders
- Monthly digital campaigns tied to national health observances
- Seamless integration with the member website and mobile app
- 24/7 support in 250+ languages
1:1 concierge nurse coaching
Our nurses conduct the assessment and care planning process in collaboration with our internal medical directors, including a detailed clinical intake to identify each member’s risks and needs. After intake, our nurses help members with:
- Chronic condition management
- Medication adherence
- Lifestyle and behavioral health changes
- Treatment decision-making
- Navigation and benefit education

Ongoing care coordination
We provide ongoing coordination and continuity of care, working with the member as long as necessary for anything they need, including:
- Answering clinical and benefits questions
- Facilitating specialist referrals and second opinions
- Coordinating post-discharge and follow-up care
- Managing pharmacy needs and prior authorizations
- Connecting to community or employer-sponsored programs

The return on smarter care
71% members report feeling more engaged
with their health after using Health Advocate
Lowered hospitalization and ER utilization
through early intervention and coordinated care
High member satisfaction,
with scores consistently exceeding 90%
Significant reduction in care gaps
for high-risk populations
Managing population health requires more than just identifying risk.
It takes trusted relationships, smart technology, and compassionate, expert care.


