{"id":1047,"date":"2016-12-27T15:20:22","date_gmt":"2016-12-27T15:20:22","guid":{"rendered":"http:\/\/healthadvocate.dev.thinkbrownstone.com\/?p=1047"},"modified":"2020-01-14T17:34:09","modified_gmt":"2020-01-14T22:34:09","slug":"millennials-men-want-in-person-benefit-conversations","status":"publish","type":"post","link":"https:\/\/www.healthadvocate.com\/site\/article\/millennials-men-want-in-person-benefit-conversations","title":{"rendered":"Millennials, men want in-person benefit conversations"},"content":{"rendered":"<p><strong>By Amanda Eisenberg |&nbsp;<em>Employee Benefit News<\/em> <\/strong><\/p>\n<p>Millennials, more than any other generation, want to have in-person conversations about their benefits, according to new research.<\/p>\n<p>Nearly seven in 10 millennials (68%) prefer in-person interactions regarding emotional wellness benefits, 9% more than Generation X and 16% more than baby boomers, according to a new study from Health Advocate, a U.S. assistance and health and patient advocacy company.<\/p>\n<p>Similarly, six in 10 millennials want to speak directly with someone when communicating about physical wellness benefits (61%) and managing chronic conditions (66%), according to the study.<\/p>\n<p>\u201cEveryone wants to feel that the person they\u2019re talking to knows them and is answering the questions based on what they know about them,\u201d says Abbie Leibowitz, Health Advocate\u2019s chief medical officer.<\/p>\n<p>While benefit plans and health backgrounds can be gleamed from third-party benefits support, he says personalization matters when answering employee questions and communicating benefit options.<\/p>\n<p>This preferred interaction extends beyond the youth to another unlikely population: men.<\/p>\n<p>The Pennsylvania-based company surveyed more than 500 full-time U.S. employees and found that 62% of men, regardless of age, prefer in-person conversations, compared to 44% of women.<\/p>\n<p>\u201cWomen tend to be more hands-on,\u201d Leibowitz says. \u201cMen would just like to give [the problem] to someone else.\u201d<\/p>\n<p>Although women might be more willing than men to use technological offerings, such as a carrier\u2019s website or company portal, to understand their benefits, both don\u2019t seem to have much choice.<\/p>\n<p>Benefit program managers greatly favor email (67%), flyers and brochures (40%), and websites and online portals (26%) over in-person or phone conversations (9%), according to the survey.<\/p>\n<p>Emails and brochures tend to distribute general material rather than personalized solutions, a problem that 40% of employees cite as a core flaw to their organizations\u2019 wellness initiatives, according to the survey.<\/p>\n<p>\u201cDifferent generations are going to respond to different lines of communication,\u201d says Marcy Klipfel, senior vice president of employee engagement at Businessolver, a business management consultant company in West Des Moines, Iowa. \u201cYou have to use multiple channels and deliver it in consumable bites.\u201d<\/p>\n<p>Klipfel says her company gives its employees tools throughout the year to educate them on benefits decisions they\u2019ll make during open enrollment.<\/p>\n<p>\u201cI always remind my team, according to [the data] leverage from Businessolver, employees spend less than 20 minutes making benefit elections,\u201d she says, \u201cbut more than 50 hours on fantasy football.\u201d<\/p>\n<p>Those quick benefit decisions can be attributed to lack of information throughout the year.<\/p>\n<p>Almost half of employees (47%) receive health and benefits communication annually, biannually or once during onboarding, according to Health Advocate\u2019s survey.<\/p>\n<p>Meanwhile, 41% of employees report that their top complaint about their employers\u2019 benefits program is that communication is too infrequent, according to the survey.<\/p>\n<p>Health Advocate\u2019s Leibowitz says a personalized interface option might be the best bridge between answering employee questions in real time while also providing applicable answers through technology offerings.<\/p>\n<p>Klipfel says the company\u2019s product, a benefits tool that assesses an employee\u2019s risk tolerance, is offered to its own employees to assist with decision-making come open enrollment.<\/p>\n<p>\u201cI have seen a decrease in the number of handholding and questions I need to answer,\u201d she says.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Amanda Eisenberg |&nbsp;Employee Benefit News Millennials, more than any other generation, want to have in-person conversations about their benefits, according to new research. Nearly seven in 10 millennials (68%) prefer in-person interactions regarding emotional wellness benefits, 9% more than Generation X and 16% more than baby boomers, according to a new study from Health [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":975,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\r\n<title>Millennials, men want in-person benefit conversations | Health Advocate<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.healthadvocate.com\/site\/article\/millennials-men-want-in-person-benefit-conversations\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Millennials, men want in-person benefit conversations\" \/>\r\n<meta property=\"og:description\" content=\"By Amanda Eisenberg |&nbsp;Employee Benefit News Millennials, more than any other generation, want to have in-person conversations about their benefits, according to new research. 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