David S. Rocchino* - Executive Vice President, Chief Sales Officer and Cofounder
David S. Rocchino is a seasoned sales and marketing executive who combines an established record of sales management, marketing, distribution and contracting experience. He has consistently built and motivated sales forces to exceed their goals and has served as a mentor to many successful sales executives.
For the 16 years prior to cofounding Health Advocate, Rocchino held senior level positions with U.S. Healthcare and then with Aetna U.S. Healthcare. From 1989 to 1998, Rocchino was General Manager for the suburban Philadelphia market, which was one of the company's largest and most profitable. In 1999, he became the Head of Sales and Marketing for Aetna U.S. Healthcare nationally.
Rocchino began his career with U.S. Healthcare as a Sales Representative in 1984 and quickly became a top achiever. He held a range of sales management positions with the company, eventually becoming Senior Vice President for the Philadelphia market.
Prior to U.S. Healthcare, Rocchino held sales positions with both Pitney Bowes and the RJR Corporation. He earned a B.S. in Finance from Pennsylvania State University and a master’s degree in Liberal Studies from Villanova University.
*Member, Board of Directors